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Looking at my Google Analytics, there was something starring me in the face.

I was aware that my BBC Now Playing application was a bulk of my total traffic, but it was surprising to see how many different ways people will search for what is the current song playing on BBC Radio 1?

The other interesting thing is that the most common browser searching for these related terms is Internet Explorer. So I am guessing that the majority of these people are listening to the radio using an Analogue FM radio, rather than via their browser. This is multi-platform radio, sort of working then. A listener is happy to be listening to an old analogue radio and then when wanting track information, will head to a search engine.

Great! I hope to add more functionality to the on radio application, including LastFM scrobbling and integration with on-line music stores soon enough.